Where scoring
actually happens

Where scoring
actually happens

The first smart golf ball that shows how well you roll the ball, not just where it ends up.

See how it works

You can't improve what you can't measure.
You can't improve what you can't measure.
You can't improve what you can't measure.
Tournaments are won and lost on the putting green. Tour professionals focus their practice accordingly. But most golfers have never known what to practice, how to improve, or how to measure progress. Until now.
Tournaments are won and lost on the putting green. Tour professionals focus their practice accordingly. But most golfers have never known what to practice, how to improve, or how to measure progress. Until now.
Tournaments are won and lost on the putting green. Tour professionals focus their practice accordingly. But most golfers have never known what to practice, how to improve, or how to measure progress. Until now.

PRACTICE WITH PURPOSE

The World’s First Premium Smart Golf Ball.
A True Revolution in Sports Tech

The World’s First Premium Smart Golf Ball. A True Revolution in Sports Tech

GENIUS will reveal to golfers of all skills levels insights that have not been available outside of expensive studios using high-end camera or radar-based systems. GENIUS puts similar capability in a golfer's pocket at a fraction of the cost.

GENIUS will reveal to golfers of all skills levels insights that have not been available outside of expensive studios using high-end camera or radar-based systems. GENIUS puts similar capability in a golfer's pocket at a fraction of the cost.

Always connected

Instant, reliable data capture using Bluetooth 5.0.

Always connected

Instant, reliable data capture using Bluetooth 5.0.

Built for real practice

A long life internal battery designed for 10k of putts

Built for real practice

A long life internal battery designed for 10k of putts

Feels like a golf ball

Engineered to feel like a golf ball, because it is. Just a little smarter.

Feels like a golf ball

Engineered to feel like a golf ball, because it is. Just a little smarter.

Precision you can trust

Onboard sensors capture the true physics of your putt.

Precision you can trust

Onboard sensors capture the true physics of your putt.

Early Supporters

Backed by Visionaries
Built for the Future

  • Harold Varner III

    Professional golfer

  • Talor Gooch

    Professional golfer

  • Dave Stockton

    PGA Champion

  • Thomas Pieters

    Professional golfer

  • Josh Allen

    NFL MVP 2024

  • Charles Schwab

    Investor

  • Ron Stockton

    Top 100 Teacher

Putting phases

A putt isn’t one motion. Genius shows you what really happens.

For most golfers, putting is judged by the result. Did the ball go in or not. But the outcome is only the end of a much more important story. Every putt unfolds through distinct phases that shape distance, direction, and consistency. Until now, those moments have been invisible.

Phase 1

Impact

Where the stroke decides everything

Impact is the only moment you directly influence the ball. Launch, spin, and speed are set here, shaping everything that follows.

Phase 1

Impact

Where the stroke decides everything

Impact is the only moment you directly influence the ball. Launch, spin, and speed are set here, shaping everything that follows.

Phase 1

Impact

Where the stroke decides everything

Impact is the only moment you directly influence the ball. Launch, spin, and speed are set here, shaping everything that follows.

Phase 2

Skid

The difference between good and great

After impact, the ball skids and bounces before it starts rolling. Too much skid wastes energy. Too little creates instability. This phase reveals stroke quality more clearly than any other.

Phase 2

Skid

The difference between good and great

After impact, the ball skids and bounces before it starts rolling. Too much skid wastes energy. Too little creates instability. This phase reveals stroke quality more clearly than any other.

Phase 2

Skid

The difference between good and great

After impact, the ball skids and bounces before it starts rolling. Too much skid wastes energy. Too little creates instability. This phase reveals stroke quality more clearly than any other.

Phase 3

Roll-Out

The result, not the cause

Once the ball reaches true roll, it behaves predictably. By then, the stroke has already done its job. Roll shows the outcome of everything that happened before.

Phase 3

Roll-Out

The result, not the cause

Once the ball reaches true roll, it behaves predictably. By then, the stroke has already done its job. Roll shows the outcome of everything that happened before.

Phase 3

Roll-Out

The result, not the cause

Once the ball reaches true roll, it behaves predictably. By then, the stroke has already done its job. Roll shows the outcome of everything that happened before.

Putting insight. Finally accessible.
Putting insight. Finally accessible.
Putting insight. Finally accessible.
Until now, understanding what really happens during a putt meant expensive studio sessions and specialized equipment. GENIUS brings that same level of insight into everyday practice, without the setup, the appointments, or the guesswork.
Until now, understanding what really happens during a putt meant expensive studio sessions and specialized equipment. GENIUS brings that same level of insight into everyday practice, without the setup, the appointments, or the guesswork.
Until now, understanding what really happens during a putt meant expensive studio sessions and specialized equipment. GENIUS brings that same level of insight into everyday practice, without the setup, the appointments, or the guesswork.

GENIUS STROKE SCORE

GENIUS STROKE SCORE

One score that tells you
how well you roll the ball

One score that tells you how well you putt

Genius Stroke Score (GSS) blends several critical impact and skid-phase metrics, including launch angle and skid distance, into one simple score that updates whatevery putt you hit. Think of it like a handicap, but for stroke quality.

Genius Stroke Score (GSS) blends several critical impact and skid-phase metrics, including launch angle and skid distance, into one simple score that updates whatevery putt you hit. Think of it like a handicap, but for stroke quality.

Simple

GSS turns complex ball physics into a single, easy to understand score, so you always know how well you are putting.

Consistent

Because GSS is based on ball behavior, it removes guesswork and always gives you reliable feedback.

Comparable

Comparable

GSS updates with every putt, making it easy to see improvements and compare sessions, courses, or even other players.

GSS updates with every putt, making it easy to see improvements and compare sessions, courses, or even other players.

Genius App

Launch monitor grade insights, wherever and whenever you practice

Launch monitor grade insights, wherever you practice

Launch monitor grade insights,
wherever you practice

The Genius app brings clarity to your putting practice. It takes the data measured by the ball and turns it into simple views that help you understand your stroke, track progress over time, and practice with intent.

Launch monitor

Whether you're being fitted for a new putter, getting a lesson or just data obsessed, Launch Monitor Mode gives you the unfiltered information you need.

Drills

Track your GSS

Course mode

Instructional Content

Launch monitor

Whether you're being fitted for a new putter, getting a lesson or just data obsessed, Launch Monitor Mode gives you the unfiltered information you need.

Launch monitor

Whether you're being fitted for a new putter, getting a lesson or just data obsessed, Launch Monitor Mode gives you the unfiltered information you need.

Drills

Track your GSS

Course mode

Instructional Content

A Final Thought

From one of the best
putters of all time

Contact

Get in touch with the team